PUBLISHED: DECEMBER 20, 2017 – ARTICLES: IS YOUR WEBSITE RESPONSIVE
It is becoming more and more critical that a website is responsive i.e. it adapts to the device that its being viewed on. If your website isn’t responsive then the user experience is going to be poor, regardless of the quality of content that you add to your website.
If your website is not responsive, your visitors will struggle with very basic actions like navigating around your site and scrolling around pages. Your website pages might be displaying very strangely and frustrating your visitors to the extent that they will leave your website and not return.
More People Now Access The Web Using A Mobile
It is very worth while to point out that more people now access the web using a mobile device compared to desktop, with mobile users accounting for over 55% of web traffic. So if your website is not catering for mobile users then it really isn’t going to be as effective as it could be.
This infographic from Top10WebsiteHosting highlights the huge amount of people across the world that are now using smartphones for online activities such as responding to emails, social networking and shopping. In the US a whopping 82% of the population (aged over 16) now use their mobile to browse the web.
Don’t Miss Out On Huge Sales
So if your website isn’t providing a good experience to those users, you could be missing out on some huge sales conversion opportunities. A website that isn’t responsive will cause mobile users problems such as being
unable to click on links.
If those links include your all-important Call to Action, then your digital marketing conversion strategy is falling at pretty much the first hurdle!
So if you haven’t yet made the leap to responsive web design, maybe now is the time that you need to make some decisions!
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