PUBLISHED: JANUARY 27, 2014 – ARTICLE: GOOGLE PAGERANK CHECKER

Google Pagerank is one of many ways that Google determines the authority of a page on your site. Google Pagerank is Google’s way or system that it uses to determine the most important pages on the web. PageRank scores along with lots of other things determine how well a page will rank in Google search results. Each page on your site can have a different PageRank the home page will have the highest PageRank followed by the next most popular pages on your site that could have a lower rank.

Its a good idea to check what you think are some of your top pages and check the PR on them they should be the same as your home home page or 1 level down. Example: Our home page http://www.2createawebsites.com is PR5 and our top landing pages are PR4 http://www.2createawebsites.com/how-to-create-a-website.php

If your home page is PR5 and your top landing pages are PR2 or n/a then this would be a good indication that Google finds the content outdated, not enough or poor quality and you should possible have a look and sort the page out.

When you design your website its a good idea to try and keep all important pages no more that three clicks away from the home page. The further away from the home page the less important search engines think that page is.

Google PageRank is Google’s system of counting link votes and determining which pages are most important based on them. This being said when you write content on your site include rich anchor text links to other pages on your site especially important pages. This will help your Google PageRank (as another pages on your site vote for that page). It will also help your bounce rate, as visitors and search engine spiders can find more pages on your site.

When you do your off-page SEO backlink to your home page, but also backlink to other landing pages on your site. This helps those pages get a high Google PageRank, and boosting landing pages with good backlinks also boosts your home page. The home page will also receive the benefit.

What Google says about Google PageRank

When Google talks about PageRank at its site, it often links to the Google Technology page, which says:

The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, Google PageRank continues to play a central role in many of our web search tools.

Google PageRank Explained

Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance.

Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all dozens of aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

Google works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. Google assesses the importance of every web page using a variety of techniques, including its patented PageRank™ algorithm which analyzes which sites have been “voted” the best sources of information by other pages across the web.

This technique actually improves as the web gets bigger, as each new site is another point of information and another vote to be counted.

Matt Cutts talks about Google PageRank.
Matt Cutts tells us why PageRank can drop and how to get it back.
Matt Cutts answers questions on what else Google uses other than PageRank to rank your site.

Google has over two hundred factors that it uses to analyze content on your site and Google PageRank is one of these factors. Its not about the quantity of backlinks a site has rather the quality. Remember this when you are doing your off-page SEO.

Check your Site

One of the best ways to check your Google PageRank is to use PRChecker, it will give you the Google PageRank of any page on your site.

Another PageRank tool that I often use is masspagerank. Place a max of 50 urls in the tool press submit and masspagerank will display the Google PageRank of every page. Use it to find poor PageRank pages quickly.

If you find pages on your site that have a low Google PageRank or are n/a and they have been on your site for longer than six months those pages could be causing problems for your site.

Check for duplicate content, poor content, not enough content, old content that is out of date, or is the page more than three clicks away from the home page? Try to find out what the problem is and correct it.

Once you have updated the page on the next Google PageRank update (about every three to four months) check the page again to see if the Google PageRank has increased and the page has more authority.