Creating A Better Website
UPDATED: AUGUST 19, 2016 – ARTICLE: DOES A SITE RANK BETTER IF IT HAS LOTS OF INDEXED PAGES
Category: Website Design & Development
Matt Cutts, currently heads the Web-spam team at Google. He works with the Search Quality team on search engine optimization issues. Today Matt answers a question watch his latest video where a user writes in to ask:
“Does a site rank better if it has a lot of indexed pages?”
Matt sets us all straight by saying having a site with a large number of indexed pages doesn’t automatically result in a higher ranking. That’s not the way it works.
To answer the question “Does a site rank better if it has a lot of indexed pages” Matt says if you have a large number of pages that have been well optimized with various different keywords on them then you do have the opportunity to rank better for those keywords.
Remember that just having a lot of pages with duplicate and useless content on your site will not help you rank better and you will not get any ranking boost from Google.
The good thing about having a lot of pages, Matt says, is that each one of those pages could have links from other high authority websites pointing to those pages.
This is great for your SEO, and you know what that means a higher page authority. This could mean that Google spiders would crawl deeper into your website. Sites with high page authority might mean that it’s a better match for users’ queries.
Matt tells us that a site or blog with a large number of pages gives you more opportunities to rank for specific search queries. The only reason that you get those golden opportunities, is because of the number of high quality links back to your site that have helped your site achieve a higher page authority.
You can see the full video below:
What have we learned from Matt Cutts latest video on does a site rank better if it has a lot of indexed pages? Well its not about the quantity of pages a website should have but rather the quality. To have a lot of pages that generally have useless content is a waste of time your time.
Each page you build try to make it interesting for the visitor, don’t copy from other sites, select keywords that are well searched and keep to the topic of the page.
If other visitors find the content interesting you could find they will link to it. We know that two of Google’s most important ranking factors are page authority and good inbound links.
Think of your site as a apple tree, and the pages as apples. If your tree had 200 rotten apples they would be useless and no one would want to buy any.
Now if you had 50 big juicy red ripe apples they would be easy to sell. My point is when you build a website with lots of pages with no quality content (rotten apples) won’t help your site rank.
Rather build less pages but make sure they are top quality (big juicy red ripe apples).
You need to have a site with high page rank and a large amount of good natural quality backlinks pointing back to it, backlinks should point to your home page as well as other pages on your site. This gives you the opportunity to rank for more queries because Google will be more inclined to crawl your site and index your pages accordingly.
The bottom line is, with all other things being equal, one site won’t rank better than another one just because it has more pages.
Does this make you rethink your SEO strategy? Are you going to change?