All posts by Michael John

2017 Top Important Tips For App Developers To Design Powerful Mobile Applications

Mobile Is The Way To Go


Category: Website Design & Development

In the last couple of years, the use of the smartphones has increased among people. With the huge transformation in the digital world, most of the users are relying on mobile applications to perform their daily activities. They also use mobile apps for healthcare, ticket booking, education, shopping, and more.

However, it is important for website developers and app developers to make sure that the quality of mobile applications should not go down because of the increasing number they build. Developers need to develop apps, which are simple, easy-to-understand, and deliver useful features to the users.

As we all know the app developers are always looking forward to the excellent ideas to develop high-end apps. As there are numerous things like planning, tactics, and strategies, current market scenario, the risk factor that decide the success of mobile app in the market.

Below are some of the important guidelines that developers need to consider while developing the mobile application.

Tips To Design The Most Advanced Mobile App

Focus On User Interface (UI) Elements Relative To The Platform

As per the platform, the user interface varies. Therefore, it is must for developers that they should consider how the platform works with different parameters of UI elements. As there is a chance that UI elements used for Android platform that might work differently with iOS and Windows.

Though the application delivers different UI experience across the platforms, developers can make use of Appcelerator tool. Using this high-end tool, developers can reuse the same code base for different platforms. However, it is must for developers that they ensure that in some cases this tool delivers very little control over UI/UX elements.

Concentrating On Efficiency Instead Of Extra Functionality

Do you what is the mantra of a successful mobile application? 100% efficiency and accuracy is the extremely simple mantra. As there are numerous developers, who think that many new features mean success.

But at the time of implementing some extra features, developers fail to deliver efficiency and accuracy. For instance, many a time, developers are designing poor UI even though the application that has better functionality.

Therefore, developers should focus on perfection of the app instead of adding numerous features. All the elements need to get properly balanced while designing the application.

Try To Make App As Unique As Possible

What are the reasons people always looking for the new restaurants or places? As they wanted to get experience that is something new and fresh. It is a human mentality that they get bored easily with the same thing.

So, mobile app developers also need to consider uniqueness while developing a mobile application. They need to make an app as unique as possible as daily thousands of new applications are introduced in the mobile market.

As we all know that mobile users are always looking for an app and they should offer unique user experience. Developers need to add something very interesting so that it will keep users engaged with the application.

Marketing Of Application

There are lots of developers, who fail to develop an advanced application marketing strategies. So, developers need to keep a separate budget for the marketing and promotion of their applications.

Moreover, they can also make use of popular social media websites to promote their application as it is important to spread the word about your app before launching it in the market. Developers should also develop the promo video for the application as it is essential to begin app marketing 2 to 3 weeks before launching it.

Stick To UI Guidelines

You should follow the multiple guidelines, which have been underlined for user interfaces. The UI guidelines vary version to version on which your application will appear, and for this, you should comprise alternate resources to suffice multiple guidelines.

Before they made available on major app stores like Google Play Store and Apple Store, the applications will be examined properly and then they will be live in the stores. So, you should follow these rules, covering everything from icons to widgets to menus and activities. While developing UI for apps of each operating system, you should stick to these guidelines.

Make Sure That Users Are Not Kept Waiting

For the application, slow loading speed may cause losing the users and it will create the negative impression in the user's’ mind. Many a time, slow and weak network signal has caused the application to load slowly.

In such scenario, a user may think that the application is malfunctioning. So, developers need to use loading indicators and animation to make sure that the working of an app or showing a message like waiting for the data signal.

Testing The App Before Deployment

As you know that users like error-free and crash-free applications; therefore, it is important to perform testing before launching your application in the market. It is important for developers to perform security, performance, usability testing on the app for the better outcome.

Mobile app development companies can use various testing tools as there are lots of tools on the web that obtainable for free of cost. Through testing, you can get quality assurance and make sure high performance of the app. With right tactics and techniques, app developers can get help in designing highly advanced and functional mobile apps.

Above mentioned are some of the top tips for designing the most high-end mobile application of 2017 that stand out from rest of the apps. However, it is also right choice to opt for a leading mobile app development company that has a veteran team of mobile app developers to handle all types of projects from simple to complex.

Why WP Is The Best CMS For Sites To Achieve Sturdiness

Building Your Own Website? Read This!


Category: Website Design & Development

We get asked lots of questions as readers read our web development blogs. One question that keeps being asked is: Why WP is the best CMS for sites to achieve sturdiness.

WP is the best CMS for sites to achieve sturdiness because its probably the best website builder on the web.

Today, there are plenty of website management packages in the market like Joomla, Dot Nuke, WordPress. They all have their own advocated but the problem for most of us is that we don't have enough technical expertise to use some of the available solutions.

using WordPress as a website builder
We need a platform, which supports easier management, SEO, customization and many other options for a strong online business. What better than WordPress could that be?

WordPress has evolved as one of the robust Blogging platforms for most of the online business. People who are still unaware of its benefits are opting for static pages like .html when that shouldn't be the case.

Check out the following gains of WordPress website development and we are sure you'll end up getting convinced with what WordPress has to offer.

Search Engine Optimization

Let's begin with the most most common benefit of WordPress, SEO. WordPress is a clear choice over its rivals because of the ability to manage on-page SEO fairly well out of the box.

It's true that SEO is a complex practice consisting of hundreds of factors, but at the end of the day, a simple WordPress installation allows you to easily manage your services without coding.

You may like to read these articles on SEO

WordPress implements a plenty of search engine-friendly techniques and principles such as:

1) Permalinks

After installation WordPress, go to "Settings" tab and find a section called “Permalinks”. By default, you’ll find the permalink setting which displays URLs based on a few odd numbers and characters.

It is to ensure to optimise your URL structure, with the ability to customise the actual words once you start editing a blog post or page.

2) Title Tags & Headings

It takes us to the next set of basic SEO requirements, which you can find in "content editor". If you’re ready to add content, simply go to “add page/post”. At first, you’ll want to add the title. Under that, you’ll find your URL structure, which is easy to edit, without touching any code.

3) Optimized Content

Once you have added the content, next you'll use "Visual Rich Text editor" to bold and underline words, upload images, add additional heading tags and hyperlink to other internal or external web pages. All of this will ensure that your content is easy to locate for the search engine spiders and crawlers.

WordPress Theme Customization

Every business owner has some desires when it comes to creating a website. You would want your online business to have its own look, and that's why WordPress offers you a plenty of opportunities to customise a website as you need.

Easy Improve The Look

There are endless themes with WordPress platform that you can use for providing an appealing look to your website. Not only you can create an enticing design by customising WordPress themes but also be able to add preferred functionality on your site, just to make it more user-oriented and alluring.

Help From Developers

Sometimes, you may need the help of developers if you are looking for advanced features in your site as it'll require expertise in CSS and HTML coding. We recommend contacting website design company’s if you are looking for custom themes or someone to build a website for your.

Most Themes Are Free

While most of the themes are free, it is advisable to go with a premium theme because free always have some or other limitations. The good thing about using a premium service is you don't have to pay too much to have too much. What else a person need!


As you might be aware of the fact that a slow loading website will divert your audience to some other website of the similar niche, it is important to have a website that can compete with the 4G speed of the Internet.

Even Google has made it clear that they consider the speed of a website as one of the important factors of better search engine ranking. It calls for a website which uploads fast.

Using an appropriate theme for WordPress will ensure your website's good loading speed. If still, your website is little slow, you can use seamless options offered by the website to expedite the loading time such as CDN, CloudFlare and cache plugins and much more.

Community Support

It is by far one of the best benefits of using WordPress as your website platform. WordPress is widely used and supports 27% of the total sites on Internet which means there is a large community out there of its users to support each other.

You can find plenty of message boards, blog posts, e-books, online tutorials, forums and much more. All of them are devoted to helping you get the most out of WordPress.

At anytime during the day or night, you can just shoot a question and surely, there'll be more than ten answers to your one question.


It's true that none of the available platforms guarantees a package entirely free from all vulnerabilities. You can even look for it, and if you do find one, it'll be fake. However, WordPress is widely known as one of the most secure platforms as it regularly updates its plugins, themes and core languages.

Still, there is nothing that assures you a website free from all kind of security attacks. What you can do to ensure a safe website is regularly backup your site, include updated plugins, use a unique and complicated password and avoid sharing information with strangers.


To know if WordPress is a right choice for you, identify what you want for your online business presence. Consider all the functionality you require including forms, connectivity with social media, online catalogue, online shopping cart, etc.

Probability is, you are most likely to choose WordPress for your website.


101+ Logical Reasons Why WordPress is the (BEST CMS) in 2018

Best Hosting For My WordPress Website

Cheap Or Free Is Not Always Best When It Comes To Hosting Your New Website


Category: Website Design & Development

Which is the best hosting for my WordPress website? It is easy to create a blog now days. You don’t need an extensive knowledge in programming to set up your own website. In fact, you can start a blog within 5 minutes in a blogging platform, such as WordPress.

WordPress is an online open source blogging platform, which enables users to manage their websites easily. You can start a blog in WordPress for free.

You could also find a web design company to build you a website using WordPress that way you would be able to update and add new content to your WordPress website all by yourself.

Free WordPress Hosting

free WordPress hosting
There are a lot of disadvantages in using the free version of WordPress

However, there are a lot of disadvantages in using the free version of WordPress. The free version will somewhat limit your space and freedom.

You also have no choice in terms of your domain name, since it will most likely end with You will also have a hard time monetizing your blog using the free version of WordPress.

If you want to take blogging into the next level by monetizing your site, you should consider finding a web hosting company, which can give you a lot of freedom.

A web host is an investment because it provides you a space on the server, making your website available to those who want to read your blog.

We Are The Best

Lots of hosting company’s answer the question which is the best hosting for my WordPress website by claiming to be the best. They’re offering various services such as plans with different packages that ordinary people can’t understand.

For this reason, it is important to know the different kinds of web hosting and which one is suitable for your needs. If you’re not knowledgeable about the different kinds of web hosting solutions, you may end up paying more than what you need.

Different Kinds Of Web Hosting

Next we will briefly tell you about the different types of hosting. If you are still unsure please feel free to contact us before you sign up and we will answer any questions you may have on hosting.

Shared Server Hosting

The shared server hosting is the cheapest among all the web hosting services. The reason behind this is because you’ll be sharing a server along with thousands of other websites. It’s like you’re sharing a rent with other people.


  • It’s the cheapest. The price ranges from $2 – $20.
  • The CPanel is user-friendly. It doesn’t require an extensive knowledge in programming.
  • It’s recommended for users who don’t use a large amount of data. It’s ideal for starters who want to create a blog.


  • The other websites whom you’re sharing the server with can affect you.
  • They can slow you down if they’re using a lot of resources.

Virtual Private Server Hosting

You have your own space using a virtual private server hosting. You will no longer share a server with thousands of other websites.


  • The performance of the other websites doesn’t affect you anymore.
  • Faster loading time.


  • It’s a bit costly. The price ranges from $10 – $70.
  • It requires a little technical knowledge.

Dedicated Server Hosting

Using a dedicated server hosting, you’ll own the whole server. You won’t be sharing anything with anyone anymore. You have full control over your website.


  • You have the full control in the maintenance of your website.
  • You can use a lot of resources.
  • Fast loading time.


  • The most expensive of all. It costs $60 – $1000
  • Requires extensive technical knowledge.

The Verdict

Question: Which is the best hosting for my WordPress website

Answer: If you’re just a beginner, and you just want to create a blog that won’t use a lot of resources like YouTube and Instagram, you should consider buying the shared server hosting.

If you notice that you’re already using too many resources like a huge amount of disk space and bandwidth, you can upgrade your hosting solution to VPS (virtual private server) at any time.

On the other hand, if you’re planning to build a website similar to YouTube, Facebook, or Instagram, you should consider paying for a dedicated server.

For further assistance, you can also find more on the best web hosting on our website 2createawebsites or hire a WordPress developer and get better results.

How To Improve Your Responsive Website Design Using Color Palettes

How To Improve Your Website Design


Category: Website Design & Development

improve-your-web-site-design-using-color-palettesHow to improve a website design using color palettes. Web designers are using color palettes carefully to attract the right target audience. As on the internet products and services are not sold face-to-face it becomes important that the right psychological impact is created on visitors. As it is an important sales and communication tool, you cannot overlook the role of colors, and need to know how to improve a website design.

Just as words are used to express feelings to improve a website design and SEO, emotions colors too have their own language. The color of your website, color of your header and color of the headlines can have a large impact on the readers. If you are a newbie who is trying to create a website for the first time, chances are high that colors in your web page may clash.

Use The Right Color Combination You Can Attract A Greater Audience

You can use the color wheel to understand the color theory. The color scheme is an important factor which will attract visitors to your site. If you use the right color combination you can attract a greater audience. Keep in mind that different colors have different psychological impact on the people. Different visitors may have a different reaction to a specific color. It is important to ascertain the target audiences before you select the color scheme. To boost website design make use of the right colors. Visitors will enjoy the content of your site if you include high quality graphics when you make your own website.

Role Of Pastel Colors These colors Can Add An Element Of Sophistication

Pastel colors are ideal for refined website design. These colors can add an element of sophistication and purity. As uncluttered designs are the new trend today websites with the muted colors area popular choice of web designers today. A soft and subdued shade can have a soothing effect. They create a neutral, milky and de-saturated look which is easy on the eyes of the visitors. For the success of your website, it is important that you create a friendly atmosphere in your website design. You can convey soft and subtle messages with the pastel colors and evoke calm feelings. As the range of pastel colors is limited designs based on these colors never look over saturated.

Creating Soft Tones

The new trend is to select colors which attribute a refined look to the site. For the success of site you must aim towards an elegant and polished look. Flat web design makes use of pastel color schemes and is one of the trends which are increasingly used by web designers this year. If your target audience is women, you can make use of soft tones. Lightness and softness usually lead to success of site. At times in serous web presences soft hues are used. Sophistication can be added to a site with well-balanced colors, may be its time to improve your website design.

Make Use Of Pastel Colors

You can make use of pastel colors to create a contrasting effect. For designers who want to create an impact on the audience and cause a stir in their emotions colors play an important role. To design a website which appeals to the audience you can choose colors which create a simple and clean look. It is recommended that you do not make use of more than three colors in one web page. For depth and contrast you add shades of these colors. Radiant color orchid is a popular color which will find its place in the recent web designs.

Creating Vital First Impression Create Simpler And Cleaner Websites Sometimes Less Is Best

In 2014 web designers will choose colors which will create simpler and cleaner websites. The color blue is associated with trust and loyalty. You can use this color to create logos. Colors are critical to the success of your website. If you are developing a new website make sure that you do not experiment with colors. Select the color palette carefully as the first impression is the last impression. You can consult experienced web designers if you are not sure of the colors which you have to choose. The designers are informed about color psychology.

How to improve a website design using color palettes – Brittany Marx hired services of web design NYC when she wanted a website for her blogs. She emphasized to the designers that she wanted a clean and sophisticated look. The designers decided to use soft and pastel colors for a refined look.

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Does A Site Rank Better If It Has A Lot Of Indexed Pages – Matt Cutts

Creating A Better Website


Category: Website Design & Development


Matt Cutts, currently heads the Web-spam team at Google. He works with the Search Quality team on search engine optimization issues. Today Matt answers a question watch his latest video where a user writes in to ask:

“Does a site rank better if it has a lot of indexed pages?”

Matt sets us all straight by saying having a site with a large number of indexed pages doesn’t automatically result in a higher ranking. That’s not the way it works.

To answer the question “Does a site rank better if it has a lot of indexed pages” Matt says if you have a large number of pages that have been well optimized with various different keywords on them then you do have the opportunity to rank better for those keywords.

Remember that just having a lot of pages with duplicate and useless content on your site will not help you rank better and you will not get any ranking boost from Google.

The good thing about having a lot of pages, Matt says, is that each one of those pages could have links from other high authority websites pointing to those pages.

This is great for your SEO, and you know what that means a higher page authority. This could mean that Google spiders would crawl deeper into your website. Sites with high page authority might mean that it’s a better match for users’ queries.

Matt tells us that a site or blog with a large number of pages gives you more opportunities to rank for specific search queries. The only reason that you get those golden opportunities, is because of the number of high quality links back to your site that have helped your site achieve a higher page authority.

You can see the full video below:

What have we learned from Matt Cutts latest video on does a site rank better if it has a lot of indexed pages? Well its not about the quantity of pages a website should have but rather the quality. To have a lot of pages that generally have useless content is a waste of time your time.

Each page you build try to make it interesting for the visitor, don’t copy from other sites, select keywords that are well searched and keep to the topic of the page.

If other visitors find the content interesting you could find they will link to it. We know that two of Google’s most important ranking factors are page authority and good inbound links.

Think of your site as a apple tree, and the pages as apples. If your tree had 200 rotten apples they would be useless and no one would want to buy any.

Now if you had 50 big juicy red ripe apples they would be easy to sell. My point is when you build a website with lots of pages with no quality content (rotten apples) won’t help your site rank.

Rather build less pages but make sure they are top quality (big juicy red ripe apples).

You need to have a site with high page rank and a large amount of good natural quality backlinks pointing back to it, backlinks should point to your home page as well as other pages on your site. This gives you the opportunity to rank for more queries because Google will be more inclined to crawl your site and index your pages accordingly.

The bottom line is, with all other things being equal, one site won’t rank better than another one just because it has more pages.

Does this make you rethink your SEO strategy? Are you going to change?

How To Make A Image Slideshow In HTML

image-slideshowImage Slideshow, want to know how to make a image slideshow in HTML for your website we make it easy. Use our HTML and JavaScript Slideshow code. You will be able to have a fantastic image slideshow, with gorgeous transition effects in a few clicks, images will fade in then fade out. Copy our image slideshow code, host the images you want to use on your site, replace the sample image links in the HTML code with your own image links, set the size of the images in the slideshow code and publish your site. Your web slideshow will be live on your website.

You do not need to download a photo slideshow maker or slideshow creator Software to have the above fade in fade out effect of images on your site, it even works on the WordPress editor so you can have it as a page or post when you build your own website. Create dynamic slideshows from your photos in a few easy steps quickly and easily. Creating a photo slideshow has never been easier.

Image Slideshow HTML And JavaScript Code

If you would like to display many images on your site you can benefit by presenting some (or all) of your images in slide show format. The below code produces a slide show in which images fade in an out as specified by a given list of <img> elements.

The code is easy to use, change the size for the size of images you are going to use, look for dimensions: [600, 400], and change to the size of the images you are going to use. Next replace our sample image links with yours here:
imagearray: [
then save and publish and your HTML slideshow will be live on the web.


We have lots more free HTML codes for you to use on our website so feel free to have a look after you have used the image slideshow code, click on this link to get the code

The Art Of Natural Links

Do You Need Inbound Links?


Category: Website Design & Development

natural links The art of natural links on your website is so important. When Google spiders follow links from other websites to your site they will know if these links are natural or unnatural. Any unnatural links you have coming back to your site could be a sign of disaster and damage your websites chances of ever ranking high in search results. If you want good results make sure that your back-links are natural.

Make Sure Your Backlinks Are Natural

Your backlinks must appear natural to Google to achieve the art of natural links, when you backlink be careful with the anchor text you place on websites that you use to link to your site.

Its better to use your URL and different versions of it. Example: If some was going to backlink our home page they would probably say something like this “ has lots of web design tutorials”.

Or “ has lots of web design tutorials”.

Or “ has lots of web design tutorials”.

This would appear natural to Google.

The person that backlinks would not use a keyword in the anchor text. You need to learn the art of natural links when you backlink. Also we always look for do follow links these are great but you need to have no follow links as well and lots of them.

Link building should also be done on a regular bases and more or less the same amount of links should be built each month do not build 1000 links one month then none the next, maybe every Monday build 5 or 10 good quality links from high authority sites that have the same topic as your site.

If you get the art of natural links correct your site will be very busy.

In the following infographic, our friends at Vertical Measures explain the “art of natural links.” There are some great tips here to try and show you the correct way to build natural links follow them.

the art of natural links

Spell Check Your Complete Website And Replace Any Spelling Errors With The Correct Spelling

Make Sure Your Site Is Free From Spelling Mistakes With This Easy To Use Tool


Category: Website Design & Development

spell check website Spell check website. If you have your own website and write articles who checks your spelling? Spelling and Grammar checking are essential when you write a article, bad spelling is a reflection on the author, and your site. There are hundreds of free spell check website tools on the web to assist with spelling errors on your website.

You should and must use some sort of spell check to find the spelling and grammars mistakes and correct any spelling mistakes on your website before readers see them when creating a website.

Spell checking your website is important, having spelling error free articles is not only great for human readers it will also help the SEO for the page as Google robots and spiders can also see the errors and it will effect your general overall performance on rankings in the search results. Make sure you use some sort of spell check website tool.

Quickly Spell Check Your Sites Content

One of the best spelling check tools I have found is Respelt they have a free online spell checker that is easy to use no downloads. You can spell check your documents, web pages and even RSS feeds. Go to and place the URL you would like to check in the box, press check URL and in a few seconds the online spell check tool will check the complete spelling of the page, any errors will be underlined in red, it will then suggest the correct spelling. Now all you do is edit the mistake and republish your site and presto no spelling mistakes.

Whats So Great About It?

Its completely free. You can use it without signing in. But if you create a account you will be able to get your own personal dictionary that can be used to allow the online spell check tool to teach it that certain words that it says are incorrect are actually correct, like your website name it will store those words in your personal dictionary.

Next if you have a RSS feed it will store the details of the feed and check your site or blog every day this means that every time you publish new content it will be checked for you automatically and notify you of any spelling errors if they exist by email.

Spell Check Website – Make sure your site is free of spelling errors

Google and your visitors will appreciate a website or blog that is free of spelling errors you may think that its a waste of time but sometimes its the small things that you do on your site that will make all the difference.

Google Panda And Penguin Tool

Which Google Update Effected Your Website


Category: Website Design & Development

Google Panda And Penguin Tool.Google panda tool and penguin tool Have you lost visitors? Not sure why, use the Google Panda and Penguin Tool. This SEO tool will show you the date of each Penguin and Panda update using your websites Google Analytics. If you have had a sudden drop in visitors on a certain date you will be able to see which Penguin or Panda update effected it.

See How Google’s Algorithm Updates Have Impacted Your Website Traffic


See How Google’s Algorithm Updates Have Impacted Your Website Traffic

Sign up. If you have more than one site with Google Analytics you will be able to select which site you want to check and see how Google’s algorithm updates have impacted your website traffic, is it Panda or Penguin.

See the above image. When looking at the graph if you have a decline after a update then you will be able to click on the line and a pop up will open with a brief detail of the update. In the pop up is a link, click on the link to find out in more detail about the update.

This is very useful information, it will guide you in finding out what could be the problem to why your site has dropped on Google.

Using this information, remove the violation, update your site to comply with the Google Panda or Google Penguin update and after a few weeks your site will start to recover.

Compare Keyword Variance

Compare Keyword Variance

Check your keyword variance, find out all the different keywords that have been used to link back to your site. You can check your keyword variance on each page.

What Is Keyword Variance

When we use links we always try and place keywords in our link title or anchor text to help our website rank for those keywords. You need this to look natural.

Using keywords in anchor text for SEO is not always good. Strange but true. You do not want to add anchor text to all your backlinks as you are building your backlink infrastructure.

It should be a good mix. Using just the website URL in backlinks look very natural and pass along link juice to your sites so it would make sense to add them into your SEO strategy. If you use a link to refer a website you would probably not use a anchor text instead you would use the sites URL like this this is something you would naturally see.

Its something that a person would just paste in when referring your site to others to visitors. If you are not using your URL in links out there catch the train and start getting that process in play, place your website URL in the backlink with no anchor text its more natural and will help your SEO.

When placing anchor text in links for backlink purpose’s vary the keywords that you use in the anchor text, your main keyword phrase should not be used more than 40% of the time then use a variety of different keywords and the URL link of the page for the 60% balance.

Remember the more natural the better, you can even use a small sentence with a keyword inside the sentence. Use the SEO tool to check your keyword variance and if you find you have a high percentage of some of your keywords then when you next backlink don’t use those keywords, use different ones and over time that will help to lower the percentage.

Proper Anchor Text for Best SEO – Click Here!

Sometimes we try to hard to get our website to rank for certain keywords and lose the perspective that we really need to have and that is what would your average visitor that wanted to recommend a link would just recommend the sites URL.

Think about it, if you were recommending my site in a comment or blog post you would say something like this. I found a site, that has a lot of good web design tutorials.

Or you might say. If you looking for some good tutorials on web design click here. You would not use a keyword in the anchor.

The next time you are building your backlinks take off any blinders that you may have on. Spread out the anchor text to some of that generic verbiage and your site will benefit by a more realistic looking infrastructure as well as a broader base and Google will show you search engine love for a long long time.

Now use the SEO tool and see if your site has been effected by any Google Panda or Penguin Updates.

What Happens When You Search Google

How Google Ranks Your Website


Category: Website Design & Development

What Happens When You Search GoogleWhat Happens When You Search Google? Matt Cutts from Google tells us how Google search works. When you do a search you are not actually searching the web, you are searching Google’s index of the web. Or you could say you are searching through whatever Google has found and has it in their index. They do this with software programs called spiders.

Spiders start by finding a few web pages, and fetching those pages they then follow inbound and out bound links on those pages.

They then find more pages and start fetching them and this keeps going on and on each time spiders fetch a page.

That page is indexed in Google servers, billions and billions of pages are indexed and it increase’s all the time. These pages are all stored by Google.

What Does Google Look For On These Pages

Google/SEO. What does Google look for on all these millions of pages that the spiders find? That’s where your SEO will help, if you have your SEO right then it will help spiders know what the page is about.

Where would be the best place to place your page on search results, the better the SEO on the page the higher it will be placed in search results. You need to have each of your pages optimized to the best that you can get them.

You could hire a SEO expert to do the job for you. If you doing your own SEO make sure you have the following done correctly, it can make a big difference on how your site will rank:

Title Tag

This is probably the most important tag on your page. Make sure that its what the page is about and include at least one keyword phrase in it maybe two but don’t just place keywords.

Make it as natural as you can, when thinking about what to say, think from a visitors point of view what will make them click on it. The title tag is the first tag on search results that your visitor will see, under it will be your description so a good title should let them know what the page.

Make sure it catches there attention. If it does they will want to know more. They will then read the description and if that’s what they looking for they will click on it and you will have visitors.

This is on page SEO, it means you can control what is on the title tag. The title tag should not be longer than 60 characters. Spiders will also use the information in the title tag to help them place your page on search search results, displaying the most relevant pages.

Meta Description Tag

The meta description tag is probably the next most important tag on your page. Here you can give a little more about what’s on the page.

Use a few keyword phrase’s and words from the page, its a good idea to use a section from your page content as then spiders will see a exact match between your description tag and page content this also helps as your page description.

Remember visitors see the Meta Description below your title tag so make sure its good, try to keep it under 160 characters.

Keyword Tag

The keyword tag is not used by Google anymore, but lots of other search engines use it, you know what to do here place your keywords in it.


It’s good SEO practice to have your URL with the same words as your page title or keywords this will help your page rank for those words, spiders and visitors can also see from the link what the page is about.


This can make or break your site. When you want to create a new page do not plan the page around the keywords.

Rather just write and have those keyword phrases in the back of your mind and when you can fit them in naturally then do so, try not to use the same keyword phrase more than three times on the page, as you could over optimize the keywords.

Place good quality unique content on your site that comes from you, do not copy from other sites as Google already has that content indexed and you will be penalized and your page won’t rank.

Internal Link Structure

What is internal link structure? Plan your site use a top menu to create your main categories on your site then use a sidebar menu with all those pages that belong in that category include your top menu on all the pages.

Lets look at my website How To Create A Website as a example. Or even this site, (this page). You will see a horizontal menu and each title in the menu is a category. You will also see a sidebar menu. This helps visitors and search engines find more content that’s related to the category.

This is also know as silo structure and is very powerful, this blog is set up in the same way. When a visitor wants to look for articles all they do is click on the article in the main menu. The page opens, here they will find all my articles on the category they clicked on.

You get more page views as visitors can find what they looking for which is great but what works for visitors also works for the web crawlers or spiders which means they can also find all the pages on the site.

It’s know as a good internal link structure. In other words pages for the same topic are easy to find for the visitor and crawlers, helping those pages to be indexed faster, keeping them all in one and linking the same topic pages together also helps rank those pages for the keyword search term higher in search engines.

How Does Google Find What You Searched For

What happens when you search Google? Type a word or search term into Google Search their software searches their index to find every page that includes those search terms.

There could be hundreds of thousands of search results. So how does Google find what you searched for? By asking over two hundred questions, like how many times does this page contain the keywords you searched for.

Do the words appear in the title, are they in the URL. Is the content unique or copied from another site. Is this page from a quality website or is it low quality site.

What is this page’s trust flow, and lots more. They combine all these factors together and give each page a score and send you back your search results, the best result will be in position one, that’s the position we all want.

This all takes less than half a second.

Do You Want To Build Your Own Website?

If you are thinking of building a website then we can help. Get in touch with me. Or click here to build your own website today.