PUBLISHED: FEB 01, 2017 – ARTICLE: 7 CHARACTERISTICS OF A USER-FRIENDLY MOBILE WEBSITE DESIGN
With the significant increase in mobile internet usage and popularity of Smartphones, Tablets, and iPads, there are endless possibilities and opportunities of user-friendly mobile website design. User-friendly mobile website design has opened up new avenues for small and large businesses. They can expand their online presence, increase engagement with the target audience, increase brand exposure and social engagement, and improve marketing outreach.
Moreover, mobile sites have also helped businesses engage with their target customers who are on the move. Most people go out to restaurants, pubs, bars, and hotels, or access location, direction, prices, and contact information on Smartphones when they are moving. A flawless and user-friendly mobile web design provides necessary information quickly and easily to users.
Here are 7 characteristics of a user-friendly mobile website design for the best user’s experience.
In a Smartphone, users view the website on a small screen with low resolution. Mobile website design should be compatible with the small screen and built-in browsers on the mobile. The contents should also be displayed without any clutter.
You must consider these points when you design your mobile site. The users will not visit your site if they find it unreadable. You should optimize the images, content, and page loading speed for the best user’s experience.
A responsive website is the best option for you. It is also widely used in web design process because more and more people have been using mobile devices to browse the web. Responsive web design responds and resizes perfectly to the screen it is seen without affecting user experience. Google also favors responsive design for mobile SEO.
Touch Or Tap Mode
On a mobile, users do not use mouse or cursor to interact with a website, but they use thumb or fingers to slide and click. Touch and tapping are important features of a mobile site design. This is also primary mode used for clicking icons, buttons, links and other elements.
You should incorporate large and visible buttons, menus, categories, icons, and other elements for easy tapping, and to avoid overlapping with other elements. Smooth touch and tap responses are great for users experience.
When designing your user-friendly mobile website design, you must integrate contact features to help users access your contact information easily. You can integrate contact icon into your design. The customers can tap or touch your contact icon directly from their Smartphones for contact information.
You can also add tap to call icon so that customers can tap the call icon to call you. Along with contact features, you can also incorporate tap to SMS and tap to get the directions feature on your mobile website design.
Tap to SMS will help users tap on SMS icon on their Android and iPhone to send messages. In the same way, you can use Google maps integration to include a map and directions to the business in your tap to get direction feature.
It will help visitors find driving direction to your business address from their current location via GPS. You can also include nearby roads and important places to help visitors easily find your address. These features will considerably improve user experience.
When visitors visit a site, they usually skim through contents on web pages to find what they need. Users mostly do not read full content on a web page unless it is relevant to what he is looking for. Mobile screens also have a small screen and restricted space. This makes it necessary that you must be specific about the contents you put on your site.
You should format your contents and include only key pieces of information relevant to visitors needs. You must also optimize contents and pay attention to content quality, and create effective headings, sub-heading, paragraphs, and bullets to help visitors find what they want easily and quickly. The formatting and optimizing will also make it easy to scan.
Its important that the layout design of your mobile site must be simple and responsive. There must be sufficient white space to give your layout an elegant and sophisticated look. If your layout is clustered with contents, images, texts, graphics and other elements, it will be troublesome for users to find what they are looking for.
People visit a site to find specific information, such as contact, menu, category, or contents. You should create the layout design of your mobile site in such a way that visitors find what they want easily. You should remove unnecessary elements and categories and simplify your design for an elegant and impressive look.
You can also use a nested menu for categories, and add large buttons because they are visible and perfect for touch or tap with your thumb or finger. Such Layout also attracts visitors and offer best experience to visitors.
Fast Load Time
Fast page loading time is most important aspect of mobile site design and key to the success of your mobile site design. User engagement and experience primarily depend on the speed of your mobile site. Visitors that visit your website expect the web page to load fast, but if loading time is slow, they will not wait, but skip and try another site.
Large images, many pages, graphics, contents, file format, data, embedded contents, plugins, and network problems are few issues that slow a site. If your site speed is slow, it will also affect search engine and Google ranking.
You must also resize large advertisement to make them compatible with a small screen. These steps can drastically improve loading time. The visitors also engage with mobile sites that offer fast load time.
The power of social media for brand exposure and users engagement is a known fact. Social channels are universally popular, and usage among all age group has significantly increased over the last decade. As mobile is widely used and most popular device for accessing the Internet, you will be losing important social media users if you do not integrate social link into your mobile site design.
By adding social plugins and share buttons, you can engage social users to your site, increase traffic, and share your contents with social channels. However, social buttons slow the speed of your mobile site. It will also affect your Google ranking.
You can decrease the numbers of Social buttons and optimize social share buttons to check the slow load time. If you are mindful of these characteristics of a user-friendly mobile website design, you can create a mobile site that offers best user experience.