PUBLISHED: MARCH 12, 2015 – ARTICLE: TOP 6 WAYS TO USE SOCIAL MEDIA TO GET NEW CLIENTS
When it comes to acquiring customers, different brands are faced with different types of challenges. Whether you run a restaurant, a clothing shop or a subscription service, your strategy must be tailored in such a way as to present your brand in the best possible way. Having said that, there are a number of ways in which to help your company present itself in a new and unique ways on the social web.
But what is it all about? Well, there are a number of ways in which social brands keep existing and secure new customers when you create your own website.
1. Keep your search on!
There are hundreds of millions of tweets sent each days and it is very likely that some of these are mentioning your brand, although you are not aware of it. Just because you don’t see it doesn’t mean that it is not taking place.
It is of key importance to be proactive. A lot of people search for a certain keyword connected to their type of business and then reply to the majority of posts they come across. Many brands begin their advertising efforts with high social media activity because there simply isn’t enough money for advertising.
An interesting strategy for acquiring new clients is to observe who is engaged with your competitors. If you see someone tweeting about the products of your competition, you could connect with that person and ask him to examine your products too.
The person may appreciate that you have handpicked him to become your customer. Search in a clever way that is relevant for your business and helps you target potential customers. Then try to win them over with charming words, instead of sounding like a true salesman.
2. Engage people with images
Photos are known to drive much more traffic than posts on Facebook, for example. Start using pictures if you aim to attract new fans.
The pictures, however, need to be focused on your product. Some companies post photos related to their products, which attracts followers and they often comment on them.
3. Announce a competition
People are often enticed by competitions and the prizes associated with these. Contests are one of the best ways to increase engagement and boost the number of your followers. However, be cautious about the type of your offerings as these have a way of attracting the wrong followers.
Some companies are eager hosts of monthly contests that score hundreds of entries and generate numerous votes. Such social actions sometimes bring together thousands of fans that otherwise would be impossible to attract.
Offers and contests are customer generating events with high impact, and if you are planning to host content, there are a number of suggestions for you. Build in actions are a way to allow a fan to share information on their social networks. This is important as it generates virality.
Also, try to remain true to your brand. And last but not least, try to organize the contest in a way that it fits the platform you use to run it. On Twitter it may mean wordplay hashtags, on Facebook it will involve the sharing of photos, and it involves styling outfits on Polyvore.
As long as it comes down to Facebook fan growth, quality is a way more important than quantity. If you offer free smartphones and your product is clothing, your followers might not belong to your demographic. Ensure the prize will be valued by your customers!
4. Ensure your brand has a unique feeling and look on all platforms.
If you have a lot of platforms to manage, ensure that you have a distinct look on each channel. If the same information and pictures are presented to customers on all social channels, they will only need to follow you on one of these. Furthermore, refrain from over promoting. Constant sales messaging can easily irritate people and as a result they may decide to unfollow you.
It is obvious that you are using a number of social media channels with the idea to promote your product but there are certain things to keep in mind when you are trying to push your goals.
Try to prove that there is value behind someone being your Facebook fan as well. If a person can find the same offers and content on another channel, why would he bother to follow your brand on Facebook, for example? Original content and exclusive offers available only to Facebook users reinforce one’s investment in the channel. The same can be said for every other social platform.
5. Make the experience more personal
Mass messaging is rarely something people like. Customers like to think and feel that they are specials. Learn more about your customers and speak to them in a more personal manner with the aim to establish closer relationship and build loyalty.
Another effective way of offering a more personal engagement and interaction with fans are the live chats. It is about being engaged in a conversation with your community. Being involved in live chats with your clients on Facebook and answering their questions is very important for you.
While you browse websites to respond to comments, pay attention to the negative feedback too. If you address a complaint, it creates an opportunity to convert an irritated customer into an ambassador of your brand.
6. Allow your customer to shine.
If a customer feels acknowledged by your brand, nothing will make him feel better. Women, for example, are eagerly talking about the cloths they are wearing. They often wear these on cocktail parties, weddings and other social events.
Many companies strive to move such conversations online where they have Facebook pages and blogs allowing women to share photos of themselves in their attire.
Collectively, these tactics work well for acquiring new clients from social media channels. Exercising patience in a campaign pays off and the same goes for being agile when taking part in hot topics, discussions and events.
Fadi Azba is an experienced entrepreneur and the founder of BlueHatMarketing.com, a leading Canadian digital marketing firm. Throughout his years of cutting-edge work in the digital marketing, web design and tech start-up fields, he has successfully developed multiple business ventures and become an authority on search engine marketing and optimization.Please Share