PUBLISHED: NOVEMBER 22, 2017 – ARTICLES: INCREASE ECOMMERCE SALES WITH A GREAT DESIGN

If you want to run a successful eCommerce business, you have to be dressed for the occasion. This means that web design should be considered as one of the key elements for boosting eCommerce sales. The ongoing trend has been to use your website to attract visitors and many have succeeded, but the bounce rates are generally too high. Website design has evolved into something that not only creates attraction but also leaves a positive impression on site visitors, making them return for more.

Remember, it’s not just about the sales. The contemporary consumer has evolved and cannot be hooked easily. That is why you have to use new methods and strategies which will include being familiar with your customers’ needs and habits and how that can be included in your marketing strategy to increase eCommerce sales.  

Create A Unique eCommerce Site 

You must be different and recognizable so that you can rise above the competition and secure your spot among the audience. Poorly executed or unoriginal design can make your audience disinterested to navigate further and choose not to purchase anything from your website. One of the trends this year was to use the product pages as landing pages in order to increase conversion. The uniqueness was also found in minimalist design and simplicity of the navigational menu.

It is all about leaving a solid first impression and creating a trusted bond with your customers so that they would use your services and products rather than those of your competitors

Design With The User In Mind

Any complex or time-consuming actions expected from your visitors immediately from the homepage can have a negative impact on your eCommerce practices. The reason for this is that visitors want to have a look at your products first, examine them, and then decide whether they want to leave any information with you. Instead of asking them to fill out long forms, ask them to register using their emails and passwords and leave the data for shipping and payment at the checkout.

Additionally, create a clear navigation with less complicated menus, and don’t forget to include the search bar because customers like it when things are at their finger tips.

Do Not Neglect SEO

Search engine optimization (SEO) is the best way to rank higher on the search engine results page (SERP). But keyword optimization is not enough to increase your visibility and any experienced web designer knows that this is a process which must be carefully planned and executed. Besides the tags, sitemap, javascript, CSS, and internal linking, there are also some other aspects you should adhere to, and that is copy writing.

This type of content will help you sell your products and is really easy to publish and fit in with the overall design.

Communicate With Customers

Customers like being treated with respect and there is no better way to do that than communicating with them via social media profiles, reviews, chat, call centers or emails. This will take a lot of work and patience but is a method proven to establish strong relations between you as a seller and your users as buyers. Not only will their feedback help you improve your products and services, but you will also gain more followers through word of mouth and positive experiences. Allow your customers to leave reviews or contact you directly for any concerns they have or information they need.

Employ A Mobile-Friendly Design

Mobile phones are used more than computers to search, buy or perform any other actions. This means that you should use a mobile-friendly design if you want to keep up with the new trends. But this type of work is not that simple and since there are many factors to consider, maybe it would be wise to hire a reliable company to take care of the standard and mobile version of your website. Besides being mobile friendly, another eCommerce trend is to have your own custom made shopping app for all platforms which will be simple to use and facilitate shopping with just a few swipes and taps.

Final Words

Web design is a powerful marketing tool offering countless benefits to eCommerce businesses. Since it is a constantly evolving field, businesses, and especially smaller ones should always keep an eye on the new trends and strategies. Designers need to focus on creating unique design experiences, ones that are memorable and will make the user come back for more.

SEO is also important because it is essential that your products show up in front of the users after they search for a certain keyword. As soon as you make a purchase, you will need to engage with your new customer and try to convert them into brand ambassadors. Of course, do not forget about mobile and you are good to go! 

About Michael John

Hi my name is Michael and I am here to help you create a website that works. If you require any help building your website please contact me. I am the owner of www.2createawebsites.com and would like to help you get online. View all posts by Michael John →