What Should Be Your Content Marketing Strategy When Making A Website

How To Gain Success In The Online World

UPDATED: AUGUST 16, 2016 – ARTICLE: WHAT SHOULD BE YOUR CONTENT MARKETING STRATEGY BE WHEN MAKING A WEBSITE

Category: Website Design & Development

marketing your new website

Planning To Build A Website You Need To Plan Your Content Marketing

Content Marketing is one of the sure shot ways to gain success in the online world. Content Marketing not only provides your user with relevant content but also keeps your brand alive and active.

With search algorithms evolving on a regular basis, if something that has only gained more importance, it is content marketing. It has become an inevitable part of SEO strategy to win more organic traffic.

So, if you are planning to build a website you need to plan your content marketing strategy in 2015.

What should you keep in mind so that your content marketing efforts are effective?

Points to take care of while defining content marketing strategy.

Research Done Well First

 
As is done in any business on ground, market research is the foundation of successful business plan and hence very crucial. It can make or mar all your efforts invested. Right keywords needs to be chosen and used in optimized way. Spend considerable time on keyword analysis so that you target the right audience with right keywords and don’t need to change later on.

Think of whom would you like to target as your new potential customers.

2Define Goals

 
Set quarterly targets and make a note of how will you achieve your goals. Determine to publish a definite number of articles and manage your time accordingly. The focus here should be on numbers as well as quality. Make sure your content serves purpose that is in line with your goal.

Align With SEO

 
If you are creating content to support your SEO aims, a big part of your implementation strategy should be focused on optimization such that our content will be discovered via search. You should write on topics derived from actual search demand.

The core component of good SEO is user-friendliness. Hence write content that actually delivers value to user. Provide useful links and resources while also being technically strong at SEO.

Regular Analysis Of Progress

 
Keep an eye on how it is going. Ask yourself questions like is it going according to plan? Are we on track? Are we achieving weekly milestones? If not, what are we doing to succeed?

Keep working on continuous cycle of performance improvement using search analytic s. A high degree of introspection and continuous monitoring of progress is what required here.

Keep Posting Content

 
The more you write, the higher are your chances of getting discovered. Update your blog regularly and try to reach maximum number of people. Write original and fresh content on hottest trends in your area of expertise.

Businesses can gather insights on latest buzz among their customers and mold their content writing campaign accordingly. Build loyal customer base by replying to readers’ queries and comments.

Use Video, Audio And Slideshows

With continuous growth of popularity of content marketing among marketers, it is likely that there will be surge in usage in multimedia. By publishing on Slide Share, it is highly probable for content to be ranked higher in Google.

Emphasis will be on interesting videos, pod casts and graphics rich content in 2015. Thus, focus will be on providing meaningful data to users with innovation presentation of data.

Market On Social Networking Sites

 
Once you finish writing content, all you need to do is to publish on major networking sites about your latest post.

Spend time on social media and regularly post updates. Status updates, tweets and image tiles not only save your time but also keeps your brand buzzing in brains of your target audience.

Consider Demographics

 
For local businesses, content written for specific geographic location will get increased attention. People are likely to read an article of an author who stays in same area or city as they do as they tend to believe that they can understand, address and resolve their problems better.

And last but not the least.

Keep In Mind The Lessons Learned In 2014

 
Review content marketing strategy of 2014 and find out what worked and what didn’t.

Perform in-depth analysis of existing plan and consider feedback you got from your visitors to plan your content marketing strategy for 2015.

With world of SEO and social media evolving dynamically, it is important to consider content marketing in a supporting role.

Draft your content marketing strategy for 2015 today and tell us what new things you are going to try.

Noel is a website consultant and internet marketing professional working with small businesses. Offering a variety of business services like mobile app development, SEO, website design & development in India. He is committed to helping businesses succeed in an increasingly technological environment.