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UPDATED: AUGUST 19, 2016 – ARTICLE: HOW TO TAKE CONTROL OF YOUR BRANDS ONLINE REPUTATION
Category: Website Design & Development
Take control of your brands online reputation. Almost every business has had at least one issue with its customers. It is always recommended to resolve the issues before the customer posts anything about it on the online review sites. The Internet has become a powerful communication medium and the world of mouth through it can travel far and wide and with high level of effectiveness. If you are serious about maintaining your online reputation, the following tips should help you.
Source : huffingtonpost
Control your Brand’s SERPs
A simple search about your brand should give a lot of links on the search results pages. If you control your SERPs, you will be in control of your business’ reputation. What can you do to improve your results? Check your search results at least twice a month. Look for negative content that appears in the top results. When you come across negative comments and reviews, contact their creators and take corrective measures. Chances are that you could do a lot to convert the negative reviews into positive ones.
You should not only turn the negatives into positives, but also increase the degree of positives. There will be many positive reviews and comments. Make sure that your respond warmly by thanking their authors. This could help you build an even stronger reputation and turn your customers into loyal clients.
Make the Most of Social Media
You must have already created your brands’ accounts on social media sites. If not, make sure to start building them. Make sure that you have a presence on all the major social sites and that the profiles are complete. Besides, they are meant to be updated regularly. Google now gives more importance to social signals than ever before. Thus, you social updates are highly likely to appear on your top SERPs. The social sites that Google takes more seriously include Facebook, Twitter, Google+, Pinterest, LinkedIn, SlideShare and YouTube. It is also important to link tighter all of your social profiles. If you create and leave your social profiles as such, chances are that others could hijack your brand name.
Blogging is Important to Reputation Management
Blogging isn’t just about SEO. It can prove to be a powerful tool to help put your brand on top of the results. Your blog should have a domain that includes your brand name. Start creating and posting articles that contain positive information about your products, services, industry news, and other relevant information that can be of use to your target audience.
Blog posts will not only display on your SERPs, they can help create a positive online presence. They can also push down the negative comments which you find to be practically irremovable. Besides, the SEO benefits of blogging can help generate massive volume of targeted traffic.
If you don’t have a blog or would like to find out more on how to create your own website click here.
Adam is a small business consultant with more than a decade of experience in the SEO and Website Design Calgary industry. He has seen the industry grow from the initial years of Internet revolution. Currently, he spends more of his time providing consulting services to help Alberta businesses.